Practice of Distinction Portal

Thank you for being a Practice of Distinction! Here you will find an array of helpful tools to promote your practice and community oral health!

Monthly Updates

Download monthly content for your patient newsletter and/or information on how to use your Practice of Distinction resources.

How Your Support Makes a Difference – New!

Oral Health Education Program Project Guide

Scripted Oral Health Educational Lessons

      Download the scripted lessons

Smile Drive

Preventing Tooth Decay

Using Your ToothFairy 101 Community Education Kit

Sponsoring a Scout Troop in Your Community

          Scout Patch Program Guidelines

Promoting Oral Health Through the Kids’ Club

Distributing Tips from the ToothFairy

Oral Health Activities for Kids

Recognition for Your Dental Hygiene Team


Boy & Girl Scout Patches

Build relationships with community members by sponsoring an oral health educational event for a local Boy or Girl Scout Troop. As a Practice of Distinction, you are eligible to receive up to 20 free “Real Life SuperHero” Patches that you can award to local Scouts for learning about oral health and dentistry. The Patch Program can help you grow your practice as Scouts and their families become new patients and refer their friends. Email us at to request your patches.

Kids’ Club Cards

Add your logo and contact info to the back of these Kids’ Club Cards and offer your patients FREE membership!


Kids’ Club Activities

Download a sampling of fun, educational oral health activity sheets for kids.



Download this logo to use on patient and practice collateral. Let your patients know that your practice is a Practice of Distinction!

America's ToothFairy Practice of Distinction logo


Marketing Programs

Looking for ways to attract new patients? Take a look at the below marketing ideas. Postcards like the samples shown below are an inexpensive way to attract new patients in your area with a special deal while also highlighting your commitment to a charitable cause. One shows an offer to attract new patients and the other a way to book appointments for additional services such as a whitening appointment. We hope these will spark your own creative ideas that not only spark new business but provide additional support for children in need.

Postcard 1: Whitening Services Recruitment

Whitening Services Recruitment

Postcard 2: New Patient Appointment Recruitment

Practice of Distinction Flyers

Download this flyer on the Practice of Distinction program to share with colleagues and other dental professionals in your community.

Download this flyer to display at your check-in or check-out desk to let your patients know you are a Practice of Distinction.

Practice of Distinction Online Directory

Click here to view your practice listing on our Practice of Distinction online directory.

Press Releases

Click the links below to download customizable press releases to promote your practice and outreach activities to local media.

Press Release Template – Joining the Practice of Distinction Program
Press Release Template – Smile Drive
Press Release Template – Scout Troop Sponsorship

Smile Drive

As a dental practice, you have the opportunity to take part in a national awareness-raising program called the America’s ToothFairy Smile Drive. The Smile Drive is a national campaign designed to collect oral care products (toothbrushes, toothpaste, floss and rinse) for at-risk children and teens. The oral care products you collect can be donated to vulnerable children and teens in YOUR community. Dental practices receive recognition on our National Smile Drive Directory and receive access to a Promotional Toolkit that includes a wide array of resources to promote your participation and commitment to children’s oral health. Please consider joining this fun campaign. Our major Smile Drive effort is in February for National Children’s Dental Health Month but you can hold one anytime throughout the year. Learn more here!


Social Media Tips & Posts

Here are some social media posts and tips for your practice!


Tips from the ToothFairy

Customize these Tips from the ToothFairy with your practice logo and contact information at the bottom, then distribute it to your young patients, teens and their caregivers, helping them establish positive oral health habits at home.

ToothFairy 101 Educational Lessons

Download educational lessons and resources to accompany your Community Education Kit.

ToothFairy 101 Curriculum
Scripted Lessons – 5 Core Lessons

Video for Website or Office Loop

Share this brief video (1:23 in length) on your website or in your office loop, explaining your commitment to children’s health as a Practice of Distinction. The video can be customized with up to 4 photos from your practice to help personalize it for your patients. Contact Amber Holloway at  to request a customized video or embed the video below on your website:

Web Ads & Badges

Download the icon below to add it to your website, patient communications & social media.