Thank you for being a Practice of Distinction! Here you will find an array of helpful tools to promote your practice and community oral health!
Smile Drive Update
Thank you to all of our Practices of Distinction that participated in our national Smile Drive! Thanks to you, this year we exceeded 1 million oral care products collected and distributed to children in need. Thank you for your generosity!
Download monthly content for your patient newsletter and/or information on how to use your Practice of Distinction resources.
Build relationships with community members by sponsoring an oral health educational event for a local Boy or Girl Scout Troop. As a Practice of Distinction, you are eligible to receive up to 20 free “Real Life ToothFairy” Patches for Girl Scouts or 20 “Real Life SuperHero” Patches for Boy Scouts that you can award to local Scouts for learning about oral health and dentistry. The Patch Program can help you grow your practice as Scouts and their families become new patients and refer their friends. Email us at firstname.lastname@example.org to request your patches.
Kids Club Cards
Add your logo and contact info to the back of these Kids Club Cards and offer your patients FREE membership!
Kids Club Activities
Download a sampling of fun, educational oral health activity sheets for kids.
Download this logo to use on patient and practice collateral. Let your patients know that your practice is a Practice of Distinction!
Looking for ways to attract new patients? Take a look at the below marketing ideas. Postcards like the samples shown below are an inexpensive way to attract new patients in your area with a special deal while also highlighting your commitment to a charitable cause. One shows an offer to attract new patients and the other a way to book appointments for additional services such as a whitening appointment. We hope these will spark your own creative ideas that not only spark new business but provide additional support for children in need.
Postcard 1: Whitening Services Recruitment
Postcard 2: New Patient Appointment Recruitment
Practice of Distinction Flyer
Download this flyer on the Practice of Distinction program to share with colleagues and other dental professionals in your community.
Practice of Distinction Online Directory
Click here to view your practice listing on our Practice of Distinction online directory.
Click the links below to download customizable press releases to promote your practice and outreach activities to local media.
As a dental practice, you have the opportunity to take part in a national awareness-raising program called the America’s ToothFairy Smile Drive. The Smile Drive is a national campaign designed to collect oral care products (toothbrushes, toothpaste, floss and rinse) for at-risk children and teens. The oral care products you collect can be donated to vulnerable children and teens in YOUR community. Dental practices receive recognition on our National Smile Drive Directory and receive access to a Promotional Toolkit that includes a wide array of resources to promote your participation and commitment to children’s oral health. Please consider joining this fun campaign. Our major Smile Drive effort is in February for National Children’s Dental Health Month but you can hold one anytime throughout the year. Learn more here!
Social Media Tips & Posts
Here are some social media posts and tips for your practice!
Tips from the ToothFairy
Customize these Tips from the ToothFairy with your practice logo and contact information at the bottom, then distribute it to your young patients, teens and their caregivers, helping them establish positive oral health habits at home.
ToothFairy 101 Educational Lessons
Video for Website or Office Loop
Share this brief video (1:23 in length) on your website or in your office loop, explaining your commitment to children’s health as a Practice of Distinction. The video can be customized with up to 4 photos from your practice to help personalize it for your patients. Contact Amber Holloway at email@example.com to request a customized video or embed the video below on your website:
Web Ads & Badges
Click the icons below to download web ads and badges for your website, patient communications & social media.